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♠Book: The Business of Fashion
♣Author: Leslie Davis Burns
♥Publisher:
♦Release: 2016-09-08
★Genre: Business & Economics
☘Pages:
✸ISBN: 1501315285
✿Language: English, Spanish, And French


✒SUMMARY:

♠Book: The Business of Fashion
♣Author: Leslie Davis Burns
♥Publisher: Bloomsbury Publishing USA
♦Release: 2016-09-08
★Genre: Business & Economics
☘Pages: 384
✸ISBN: 9781501315213
✿Language: English, Spanish, And French


✒SUMMARY: " Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book. "--

♠Book: The Business of Fashion
♣Author: Leslie Davis Burns
♥Publisher: Fairchild Books
♦Release: 2011-08-22
★Genre: Business & Economics
☘Pages: 640
✸ISBN: 1609011104
✿Language: English, Spanish, And French


✒SUMMARY: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

♠Book: Ramp Up
♣Author: Hindol Sengupta
♥Publisher: Pearson Education India
♦Release: 2009
★Genre: Fashion design
☘Pages: 233
✸ISBN: 813171974X
✿Language: English, Spanish, And French


✒SUMMARY: Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .

♠Book: Regulating Style
♣Author: Kedron Thomas
♥Publisher: Univ of California Press
♦Release: 2016-10-18
★Genre: Law
☘Pages: 328
✸ISBN: 9780520290969
✿Language: English, Spanish, And French


✒SUMMARY: Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

♠Book: BoF
♣Author:
♥Publisher:
♦Release: 2015
★Genre: Fashion
☘Pages: 34
✸ISBN: OCLC:915438435
✿Language: English, Spanish, And French


✒SUMMARY: This special edition focused on critical issues facing fashion, from sustainability and the human cost of our supply chains to untapped business opportunities in technology, Africa and the plus-size market. This edition also coincides with the launch of BoF Voices, a new platform for discussion and debate where the global fashion community can come together to express and exchange ideas and opinions on the most important topics facing fashion today.

♠Book: Marketing Fashion Footwear
♣Author: Fiona Armstrong-Gibbs
♥Publisher: Bloomsbury Publishing
♦Release: 2017-06-15
★Genre: Business & Economics
☘Pages: 240
✸ISBN: 9781472579317
✿Language: English, Spanish, And French


✒SUMMARY: Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector. The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.

♠Book: The Business of Fashion 3rd Edition
♣Author: Leslie Davis Burns
♥Publisher: Fairchild Books
♦Release: 2007-09-11
★Genre: Design
☘Pages: 656
✸ISBN: 1563675706
✿Language: English, Spanish, And French


✒SUMMARY: The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list

♠Book: The Business of Fashion
♣Author: V. D. Dudeja
♥Publisher:
♦Release: 2008
★Genre: Clothing trade
☘Pages: 264
✸ISBN: 8188865346
✿Language: English, Spanish, And French


✒SUMMARY: In Indian context.

♠Book: The Business of Fashion Designing Manufacturing and Marketing
♣Author: CTI Reviews
♥Publisher: Cram101 Textbook Reviews
♦Release: 2016-10-17
★Genre: Education
☘Pages: 72
✸ISBN: 9781490248523
✿Language: English, Spanish, And French


✒SUMMARY: Facts101 is your complete guide to The Business of Fashion, Designing, Manufacturing, and Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.