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♠Book: The Art of the Start 2 0
♣Author: Guy Kawasaki
♥Publisher: Penguin
♦Release: 2015-03-03
★Genre: Business & Economics
☘Pages: 336
✸ISBN: 9780698193635
✿Language: English, Spanish, And French


✒SUMMARY: Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

♠Book: The Art of the Start 2 0
♣Author: Guy Kawasaki
♥Publisher: Penguin UK
♦Release: 2015-03-03
★Genre: Business & Economics
☘Pages: 336
✸ISBN: 9780241972212
✿Language: English, Spanish, And French


✒SUMMARY: Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. 'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post 'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.

♠Book: The Art of Social Media
♣Author: Guy Kawasaki
♥Publisher: Penguin
♦Release: 2014-12-04
★Genre: Business & Economics
☘Pages: 208
✸ISBN: 9780698197671
✿Language: English, Spanish, And French


✒SUMMARY: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

♠Book: Enchantment
♣Author: Guy Kawasaki
♥Publisher: Penguin
♦Release: 2011-03-08
★Genre: Business & Economics
☘Pages: 240
✸ISBN: 1101475994
✿Language: English, Spanish, And French


✒SUMMARY: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. From the Hardcover edition.

♠Book: Moneyball The Art of Winning an Unfair Game
♣Author: Michael Lewis
♥Publisher: W. W. Norton & Company
♦Release: 2004-03-17
★Genre: Sports & Recreation
☘Pages: 320
✸ISBN: 0393066231
✿Language: English, Spanish, And French


✒SUMMARY: "This delightfully written, lesson-laden book deserves a place of its own in the Baseball Hall of Fame." —Forbes Moneyball is a quest for the secret of success in baseball. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis follows the low-budget Oakland A's, visionary general manager Billy Beane, and the strange brotherhood of amateur baseball theorists. They are all in search of new baseball knowledge—insights that will give the little guy who is willing to discard old wisdom the edge over big money.

♠Book: The Art of the IV Start
♣Author: Bob Rynecki MS, RN, CCRN-CMC
♥Publisher: Archway Publishing
♦Release: 2014-10-06
★Genre: Medical
☘Pages: 82
✸ISBN: 9781480810914
✿Language: English, Spanish, And French


✒SUMMARY: Nurses and paramedics pass down intravenous skills to new employees as best they can, but the fine details are often missed or forgotten. Bob Rynecki, a registered nurse and an award-winning paramedic, wrote this guide so you can establish peripheral intravenous lines easily and effectively. Taking a no-frills approach, he delivers the tricks and tips that will enable you to: • become the go-to person for starting difficult IVs; • boost your confidence no matter what your level of experience; • succeed on the first stick – almost every time. Many medical professionals desperately need to learn this basic skill because it’s so often overlooked in school. Many students practice starting an IV on an anatomical arm with bulging veins that doesn’t mesh with what they most often find at the bedside or in the field. Drawing upon his nineteen years of experience as a bedside critical care nurse and his fifteen years of experience as an EMT/Paramedic, Rynecki shares personal stories and examples that will help you succeed in even the most challenging circumstances. Whether you’re a novice or veteran clinician, you’ll improve your proficiency at initiating lifelines with The Art of the IV Start.

♠Book: Reality Check
♣Author: Guy Kawasaki
♥Publisher: Penguin
♦Release: 2008
★Genre: Business & Economics
☘Pages: 474
✸ISBN: 1591842239
✿Language: English, Spanish, And French


✒SUMMARY: Challenges popular corporate practices of using buzzwords and a pedigreed workforce to promote agenda-based productivity, and makes lighthearted and common-sense recommendations for being professionally competitive in the real world.

♠Book: Mastering the Art of French Cooking
♣Author: Julia Child
♥Publisher: Knopf
♦Release: 2012-04-03
★Genre: Cooking
☘Pages: 648
✸ISBN: 9780307958181
✿Language: English, Spanish, And French


✒SUMMARY: The beloved sequel to the bestselling classic, Mastering the Art of French Cooking, Volume II presents more fantastic French recipes for home cooks. Working from the principle that “mastering any art is a continuing process,” here Julia Child and Simone Beck have gathered together a brilliant selection of new dishes that will bring you to a yet higher level of culinary mastery. They have searched out more of the classic dishes and regional specialties of France, and adapted them so that Americans, working with American ingredients, in American kitchens, can achieve the incomparable flavors and aromas that bring up a rush of memories—of lunch at a country inn in Provence, of an evening at a great Paris restaurant, of the essential cooking of France. From French bread to salted goose, from peasant ragoûts to royal Napoleons, recipes are written with the same detail, exactness, and clarity that are the soul of Mastering the Art of French Cooking.

♠Book: Presenting to Win
♣Author: Jerry Weissman
♥Publisher: FT Press
♦Release: 2003
★Genre: Business & Economics
☘Pages: 257
✸ISBN: 0130464139
✿Language: English, Spanish, And French


✒SUMMARY: In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

♠Book: The Art of Biblical Narrative
♣Author: Robert Alter
♥Publisher: Basic Books
♦Release: 2011-04-26
★Genre: Religion
☘Pages: 272
✸ISBN: 9780465022557
✿Language: English, Spanish, And French


✒SUMMARY: Since it was first published nearly three decades ago, The Art of Biblical Narrative has radically expanded the horizons of biblical scholarship by recasting the Bible as a work of literary art deserving studied criticism. Renowned critic and translator Robert Alter presents the Hebrew Bible as a cohesive literary work, one whose many authors used innovative devices such as parallelism, contrastive dialogue, and narrative tempo to tell one of the most revolutionary stories of human history: the revelation of a single god.