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♠Book: The 22 Immutable Laws of Marketing
♣Author: Al Ries
♥Publisher: Profile Books(GB)
♦Release: 1994
★Genre: Marketing
☘Pages: 160
✸ISBN: 1861976100
✿Language: English, Spanish, And French


✒SUMMARY: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

♠Book: 22 Immutable Laws of Marketing
♣Author: A. Reis
♥Publisher:
♦Release: 1994
★Genre:
☘Pages: 3
✸ISBN: OCLC:935052164
✿Language: English, Spanish, And French


✒SUMMARY:

♠Book: 22 Immutable Laws of Marketing
♣Author: A. Reis
♥Publisher:
♦Release: 1994
★Genre:
☘Pages: 3
✸ISBN: OCLC:935052164
✿Language: English, Spanish, And French


✒SUMMARY:

♠Book: The 22 Immutable Laws of Branding
♣Author: Al Ries
♥Publisher: Harper Collins
♦Release: 2009-10-06
★Genre: Business & Economics
☘Pages: 272
✸ISBN: 9780061983672
✿Language: English, Spanish, And French


✒SUMMARY: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

♠Book: The 22 Immutable Laws of Marketing
♣Author: Al Ries
♥Publisher: Harper Collins
♦Release: 2009-10-13
★Genre: Business & Economics
☘Pages: 160
✸ISBN: 9780061798177
✿Language: English, Spanish, And French


✒SUMMARY: Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

♠Book: Summary The 22 Immutable Laws of Marketing
♣Author: BusinessNews Publishing
♥Publisher: Primento
♦Release: 2013-02-15
★Genre: Business & Economics
☘Pages: 10
✸ISBN: 9782806233561
✿Language: English, Spanish, And French


✒SUMMARY: The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them. Added-value of this summary: • Save time • Understand the key concepts • Expand your knowledge of marketing To learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!

♠Book: Focus
♣Author: Al Ries
♥Publisher: Harper Collins
♦Release: 1996-01-01
★Genre: Business & Economics
☘Pages: 304
✸ISBN: 0887307647
✿Language: English, Spanish, And French


✒SUMMARY: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas

♠Book: 11 Immutable Laws of Internet Branding
♣Author: Al Ries
♥Publisher:
♦Release: 2003-02
★Genre:
☘Pages: 181
✸ISBN: 1861976003
✿Language: English, Spanish, And French


✒SUMMARY: Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

♠Book: Differentiate or Die
♣Author: Jack Trout
♥Publisher: John Wiley & Sons
♦Release: 2010-12-28
★Genre: Business & Economics
☘Pages: 272
✸ISBN: 111804536X
✿Language: English, Spanish, And French


✒SUMMARY: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

♠Book: Marketing Warfare
♣Author: Al Ries
♥Publisher: McGraw Hill Professional
♦Release: 1997-11-22
★Genre: Business & Economics
☘Pages: 216
✸ISBN: 0071371125
✿Language: English, Spanish, And French


✒SUMMARY: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today